Donor Spotlight: How Natalie Vance supports conservation through her craft

Founder of jewelry brand, Faunaluss, 22-year-old Natalie Vance is proving how small businesses can have a global impact. 

When Natalie Vance was a child, she was inspired by her mother, who balanced consulting and her own jewelry side hustle. The long hours of pouring creativity into the craft planted the seed for Natalie to one day follow suit. Encouraged to explore her own ideas, Natalie began selling handmade pieces at local craft fairs and markets. It wasn’t until the lockdown days of the global pandemic that Natalie doubled down and launched Faunaluss — an independently owned and operated small jewelry business based in Coquitlam, BC.  

At just 17, her vision was for the natural world to shape and inspire the brand; rooted in a belief that businesses can—and should—do good. Now 22, Natalie continues to grow her business with a clear guiding principle: profitability doesn’t have to compromise values. 

“Anyone can weave their values into their work. Even small businesses can make a difference.” 

That principle extends beyond her business. Faunaluss donates 10% of all profits to environmental causes, including through Biome Conservation, whose mission to protect biodiversity through local and Indigenous partnerships resonates deeply with Natalie. 

Connecting Creativity and Conservation

When it comes to giving back, Natalie was drawn to Biome Conservation because of its transparency and direct impact—with 100% of donations going to conservation projects—and its long-term, community-based approach. 

Through her giving, Natalie connects the art of jewelry-making to something larger: the protection of ecosystems and the communities that depend on them. 

“The news can feel bleak, and hope won’t just happen on its own,” Natalie reflects. “If I want to feel hope, I have to create it through my actions.” 

Ripple Effects

By embedding environmental giving into her business model, Natalie is part of a growing wave of young entrepreneurs redefining what success looks like. 

Her message to others is simple: start where you are. 

“Start small, act intentionally, and embed your values in what you do,” she says. “Even little actions can ripple outward.” 

Natalie believes that customers can tell when a brand lives its values—and that authenticity builds deeper connections. Her story shows that values-driven entrepreneurship isn’t reserved for big brands or established businesses. 

Every small action, made consistently, can add up to something far greater—a ripple that reaches biodiversity, communities, and the future of our planet.